SEO in Cleburne and Johnson County
Website pages that name the town and the work, for Cleburne and Johnson County businesses
If someone searches for a roof leak repair in Cleburne, your website should say, in plain words, that you fix roof leaks in Cleburne. It sounds too obvious to need saying. But plenty of sites have one page that says "Roofing services" and stops there, and Google has nothing on it to connect you to leaks, or to Cleburne.
This is the part of local SEO that happens on your own website. I work with the site you already have before anyone talks about building a new one.
Where it stands around here
Of the five Cleburne auto and heating-and-air businesses I looked up on Sep 23, not one had a website on its Google listing. Google’s own listing screen showed an "Add website" prompt on all five.
My own site wasn’t in great shape either. On Sep 23, searching Google for every page it had on vyntechs.com turned up 9. The standard I work toward is at least 30 pages on Google, and more if your competitors are strong. That’s partly why you’re reading this page. I’m building my site out the same way I’d build yours.
The spots on a page that matter most
A few places on every page carry more weight than the rest. Together they take about an hour to fix once you know where they are.
| Spot on the page | What it should say | Example for a Cleburne roofer |
|---|---|---|
| Title tag, the words in the browser tab and the blue headline on Google | Your trade, your town, your main services | Roofer in Cleburne, TX, for roof leak repair and roof replacement |
| Main heading (called the H1) | Your trade and your town | Roofer in Cleburne, TX |
| Subheadings (H2s) | Your main services | Roof leak repair. Roof replacement |
| Footer | Your name, town and phone, the same as your Google listing | Same on every page |
| Hidden code (called schema) | Your name, hours and the towns you serve, in a form search engines read | Not visible to visitors |
The title tag
Hover over a browser tab and you’ll see the page’s title. It’s also the blue headline people click on Google. For a local business it should carry your main trade and your town. My own homepage title is "Local SEO & Google Business Profile Help | Cleburne, TX".
The main heading and subheadings
Every page gets one main heading, and on your home page it should name your trade and your town. The smaller headings under it name your main services. A visitor skimming on a phone gets it at a glance, and so does Google.
Your name, town and phone in the footer
The bottom of every page should show your business name and phone the same way your Google listing does, down to the punctuation. If you have a storefront, the address goes there too. I also embed a Google map on the site so the listing and the website point at each other.
Hidden code for search engines
Schema is a bit of code visitors never see. It tells Google your business name, hours and service area in a format it doesn’t have to guess at. I check whether your site has it with Google’s free schema checker, and add it if it’s missing.
A page for each main service
One page trying to cover everything you do can’t say much about any of it. So each main service gets its own page, somewhere between 1,000 and 2,000 words, written about your business specifically. That means real detail from your jobs and the questions customers ask you before they call. A general "Services" page sits above them and links down to each one.
This page is one of those. It sits under my main SEO page alongside pages on your Google listing and the other parts of the work.
A page for each town you serve
If you work in Burleson and Joshua as well as Cleburne, each town gets its own page. Each one has to be written about that town. A page that’s a copy of the Cleburne one with the name swapped out doesn’t do the job. So I write them from what I actually find when I search from there, and link each one to your service pages so Google sees you do this work in those places.
My own Cleburne town page is the first of these, and the rest are listed on my areas page as they go up.
Links between your pages
Once the pages exist, they need to point at each other in ways that help a reader. A service page mentions the towns where you do that work. A town page mentions the services you offer there. I keep it to about 8 to 10 links per page at most, and change the wording of each link so they don’t all read the same.
Five things to check on your own site
- Hover over your home page’s browser tab. Does the title name your trade and your town?
- Look at the biggest heading on your home page. Same question.
- Scroll to the bottom. Is your phone number there, and does it match your Google listing exactly?
- Search Google for "site:" followed by your web address, with no space. The number of results is roughly how many of your pages Google has picked up.
- Look at your services page. If it’s one page listing everything, that’s where I’d start.
Questions about website pages
Do I need a new website?
Usually not. I start with the site you have and look for what to fix before anyone mentions a rebuild. What I can change depends on how your site is built and the access you give me.
Will my site look different?
Not much. Most of the work is adding pages and tightening the words and code that are already there. Customers will mostly notice that it’s easier to tell what you do and where.
How many pages do I need?
At least 30 on Google is the floor I aim for. If the businesses above you have a lot more, you may need more too. I check what they have before I suggest a number.
Who writes the pages?
I do. I’ll ask you about the work you do and the questions customers ask, and pull the rest from what I see when I search your towns. You read every page before it goes up.
Can’t I just list my towns at the bottom of the page?
A footer list tells Google the names of your towns. A town page tells it what you do there, and gives a customer from that town something worth reading. Links shouldn’t all sit in the footer anyway.
What if I don’t have a website at all?
Then your Google listing is doing all the talking for now, so that’s where I’d start. If a website makes sense for your business, I’ll tell you plainly what it would take before you spend anything.
Find out what your site is missing
Send me your business name and your web address. I’ll look at your site and your Google listing the way a customer in your town would, and record a short video of what I’d fix first. Expect it within 48 business hours. There’s no sales pitch at the end.